“Once the whole process is complete, we expect the core apps to be faster,” a Facebook spokesperson told The Verge. Stripping messaging out of the main app also serves two key functions: it allows Facebook to make the main app more nimble, and it allows Messenger to become a more viable communication product. The company said this week that messaging won’t be removed from Paper as quickly as it will be from the main app, suggesting that Zuckerberg is serious about maintaining the diversity of his company’s portfolio of mobile offerings. But there’s no reason to believe that won’t be made up across Instagram, WhatsApp, Messenger, and whatever app the company launches next.Ĭonsider, also, Paper: in January, Facebook launched a gorgeous, entirely new way to experience many of the same features on its main app, as a way of highlighting the network’s ability to surface news and lifestyle content. While critics say that fragmenting functionality across multiple apps will damage Facebook’s grip on the mobile universe, it’s important to remember that Facebook was basically winning mobile since before, as Zuck said, it was “really trying.” It may be true that a smaller portion of a mobile user’s time, on average, will be spent in Facebook’s main app. “It may have seemed like that a year ago, because we weren't really trying yet.” “I want to dispel this myth that Facebook can’t make money on mobile,” he said. Facebook is a mobile company.” The only problem, as he noted in that same call, was that no one really believed the company could rake in significant revenue in the space. In an earnings call for the fourth quarter of 2012, Zuckerberg offered this mission statement: “There is no argument. Since at least January of last year, Zuckerberg has been publicly gesturing toward a stronger focus on mobile. The shift to Messenger, then, should be viewed not in the context of a single outrage event, but as part of Facebook’s bid to truly dominate mobile. Of course, a giant company like Facebook has weathered countless battles with vocal, upset users and tech observers-over privacy, Newsfeed layouts, you name it. Mashable quickly published 11 reasons why the move “is a terrible idea,” and nearly every headline on the topic made use of the word “force” to describe Facebook’s plan.
The times, they continue to a-change: Facebook has confirmed that it will remove the messaging function from its main mobile app, requiring users to instead download and use its standalone Messenger app.Īs with most changes on the Internet, news of Mark Zuckerberg and Co.’s plans was met with immediate rage.
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